Superior Self, a Swiss nasal breathing optimization brand, needed a social media video that would demonstrate the instant, physical impact of their oxygen strips without relying on medical explanations or performance clichés.

We created a 15-second video inspired by Nike's kinetic commercial style, featuring a dancer whose dynamic & beautiful movements embody the sensation of effortless breathing. The choreography was designed to visualize what "rediscovering your breathing" feels like—unrestricted, powerful, and natural. The creative direction emphasized raw athleticism and the immediate shift from constraint to freedom, mirroring the brand's minimalist, results-driven philosophy.