INBLUEM, an Australian sustainable skincare brand founded by environmental engineer Montana Lower, needed a compelling social media video that would capture their philosophy of "rewilding" beauty, returning to nature's innate connection with the Earth.

The challenge was to communicate their commitment to clean beauty, ethical sourcing from Indigenous communities in Byron Bay, and the profound self-love philosophy that transcends traditional skincare marketing, all within 15 seconds.

We crafted a 15-second video that mirrors INBLUEM's core values: simplicity, authenticity, and deep connection to the Australian landscape. Drawing from their signature forest-inspired aesthetic and the pristine beauty of Bundjalung Land, the video opens a window into their world of conscious beauty.

The creative direction emphasized natural textures, organic movement, and the brand's signature white & green palette. Every frame was designed to evoke the feeling of "breathing yourself full", INBLUEM's invitation to deeper self-care.